CGH Injury Lawyers LLC Audit Scorecard

CGH Injury Lawyers operates a well-established Denver-area personal injury site at https://www.cghlawfirm.com/ with a credible organic footprint: 2,739 ranked US keywords, an estimated 11,515 monthly organic visits (DataForSEO ETV), 535 referring domains across 1,607 live backlinks, and a clean 10/100 backlinks spam score. The site is, however, leaving substantial money-keyword traffic on the table. The strongest pages today are informational, non-commercial articles (Colorado window tint laws, moped/scooter laws, vehicle emissions) that drive volume but do not convert injury cases. The highest-CPC, highest-intent terms ("car accident attorneys colorado", "personal injury attorneys boulder co", "medical malpractice lawyers denver co") all sit at position 20 or just outside the top 10. Technical execution is mixed: page weight (3MB+ of scripts and CSS), CLS at 0.27, LCP at 3.93s, a 403 sitemap.xml, no Schema.org markup, and 1,404 broken backlinks all suppress potential rankings. Quick wins: schema markup deployment, sitemap restoration, conversion-focused on-page rewrites of the Denver and Boulder pillar pages, broken backlink reclamation, and topical authority expansion around the Boulder, Aurora, and Colorado Springs commercial pages. With focused execution, the realistic 90-day target is 14,000+ monthly organic visits and at least 4 commercial keywords moving from positions 11-20 into the top 5.