Client
ARD Waterproofing SEO Audit
https://ardwaterproofing.com/
Audited 2026-05-30Overall 67Mode Master
Action Plan

ARD Waterproofing Remediation Roadmap

Prioritized cards styled from the mosaic dashboard action page, populated only with action items parsed from AUDIT.md.

High Priority
5 actions
Medium Priority
5 actions
Low Priority
14 actions

High Priority

5 actions
1

Referring main domains: 140. For a 13 vertical NJ contractor at the West Caldwell scale, the floor is around 200 referring main domains before significant compounding. Gap of about

Medium
Effort: Not specifiedStatus: Proposed
2

TLD mix is .com heavy (131 of 149). Healthy

Medium
Effort: Not specifiedStatus: Proposed
3

Nofollow ratio at the domain level: 92/149 = 62%. This is high; need more dofollow editorial and local citation links

High
Effort: Not specifiedStatus: Proposed
4

12 broken backlinks should be redirected to recapture equity

Medium
Effort: Not specifiedStatus: Proposed
5

US-resolved referring domains: 47. The rest are unattributed or international. Increase US local citation density (NJ chambers, NJ trade associations, NJ news mentions)

Medium
Effort: Not specifiedStatus: Proposed

Medium Priority

5 actions
1

WordPress + Mai Engine + Prosper theme

Medium
Effort: Not specifiedStatus: Proposed
2

Site Kit by Google is installed (`meta name="generator" content="Site Kit by Google 1.179.0"`). Google Analytics 4 and Search Console likely already wired

Medium
Effort: Not specifiedStatus: Proposed
3

Google reviews plugin detected (`embedder-for-google-reviews` 1.7.6)

Medium
Effort: Not specifiedStatus: Proposed
4

Pojo Accessibility plugin present (`pojo-accessibility`)

Medium
Effort: Not specifiedStatus: Proposed
5

Gravity Forms detected via CSS variables (`--gf-*`)

Medium
Effort: Not specifiedStatus: Proposed

Low Priority

14 actions
1

DOM size 294,563 bytes is healthy

Medium
Effort: Not specifiedStatus: Proposed
2

Time to interactive 90 ms on the static (non-browser-rendered) parse. Real-world TTI from a browser run will be higher; schedule that

High
Effort: Not specifiedStatus: Proposed
3

Fix malformed closing tag at homepage line 1653

Medium
Effort: Not specifiedStatus: Proposed
4

Add alt and title attributes to every homepage image

Medium
Effort: Not specifiedStatus: Proposed
5

Deploy LocalBusiness, Service, FAQPage, BreadcrumbList schema

Medium
Effort: Not specifiedStatus: Proposed
6

Defer render-blocking JS, inline critical CSS

High
Effort: Not specifiedStatus: Proposed
7

Verify sitemap.xml, submit to Google Search Console and Bing Webmaster

Medium
Effort: Not specifiedStatus: Proposed
8

301 redirect the 10 broken pages and 12 broken backlink targets

Medium
Effort: Not specifiedStatus: Proposed
9

Refresh `/exterior-french-drains/` to capture the 880 volume cluster (Tier 1 action above)

Medium
Effort: Not specifiedStatus: Proposed
10

Refresh `/window-wells-egress-windows/` for the "egress window installation nj" cluster

Medium
Effort: Not specifiedStatus: Proposed
11

Build `/french-drain-cost-nj/` and `/hydrostatic-pressure-basement-nj/` pillars

Medium
Effort: Not specifiedStatus: Proposed
12

Build per-municipality landing pages for Livingston, Caldwell, Montclair, Verona, Roseland, Fairfield, Cedar Grove, Wayne, Little Falls, Bloomfield (10 to start)

Medium
Effort: Not specifiedStatus: Proposed
13

Build `/warranty/` page detailing the lifetime transferable warranty

Medium
Effort: Not specifiedStatus: Proposed
14

Submit ARD to NJ chambers (West Caldwell, Caldwell, Essex County Chamber), NJ Home Improvement Council, and local BNI chapters

Medium
Effort: Not specifiedStatus: Proposed