1
Action Plan
Foothills Paving & Maintenance Inc. Remediation Roadmap
Prioritized cards styled from the mosaic dashboard action page, populated only with action items parsed from AUDIT.md.
High Priority
5 actions
Medium Priority
5 actions
Low Priority
14 actions
High Priority
5 actions2
Press the legitimate .edu equity: review the anchor text on asu.edu and fullerton.edu links and consider linkbuilding to similar resource pages (e.g. campus-facilities asphalt vend
Medium3
Pursue Colorado-relevant directories and HARO placements to dilute the spammy ratio
Medium4
Write a meta description for the homepage (~155 chars) targeting "asphalt paving Denver" + brand. Repeat across all top service pages
High5
Add alt text to every image on the homepage. Prioritize hero + service-tile images first
HighMedium Priority
5 actions1
Resolve the duplicate og:title tags (two og:title entries detected in the HTML; choose the canonical "Foothills Paving & Maintenance Inc." variant and remove the duplicate)
Medium2
Inject LocalBusiness + Service JSON-LD schema. No structured markup currently detected. Critical for local SEO and AI Overviews
High3
Investigate the 6.87 MB total DOM. Slider Revolution + Visual Composer + Ultimate VC Addons + Zozo Themes Core all load. Audit and remove unused plugin assets
Medium4
Defer render-blocking resources (jQuery UI smoothness theme, multiple icomoonpack icon fonts are loaded but appear unused on the homepage)
Medium5
GBP listing exists at 5040 Tabor St, Wheat Ridge, CO 80033 (BBB and Yelp profiles confirm NAP)
MediumLow Priority
14 actions1
No LocalBusiness schema currently on the homepage. High-impact, low-effort add
High2
Service area mentions on the homepage: Denver metro, Northern Colorado, Foothills, Wheat Ridge, Arvada, Lakewood. Geographic content is present but not page-structured. Recommend d
Medium3
Industry credentials cited on site: AAMD (Apartment Association Metro Denver), BOMA (Building Owners and Managers Association), CAPA (Colorado Asphalt Pavement Association), BBB. U
Medium4
/blog/prolonging-asphalt-pavement-lifespan/
Medium5
/blog/infrared-asphalt-repair-technology/
Medium6
/services/driveway-paving-denver/
High7
/services/asphalt-paving-services/, /services/asphalt-sealcoating/, /services/asphalt-paving-wheat-ridge/
High8
"asphalt paving cost Denver" (cost-intent pages convert)
Medium9
"commercial parking lot paving Denver"
Medium10
"asphalt sealcoating cost"
Medium11
"concrete vs asphalt driveway Denver"
Medium12
"asphalt repair Denver" (currently ranks outside top 20 for non-branded variants)
High13
Live keyword data: DataForSEO Labs `dataforseo_labs/google/ranked_keywords/live` (US, 2840, en, top 100 by ETV; full top 196 by rank)
High14